A significant piece of study performed in 2006 has been the catalyst for a key re-branding programmed.
The investigation focused in on the significant breakthrough businesses in the USA more than the prior decade – what they discovered was a startling 88% were the result of excellent execution of an ordinary concept.
As a Keynote Speaker , ongoing understanding is a part of my day-to-day routine and on reflecting on this study the two words that stuck in my thoughts were “exceptional execution.” Out of these, I coined the phrase “Exceptionalize” – from that some days later following the “X Issue route” the “E.” was dropped. The new branding was created!
Now my keynotes focus on Xceptionalize your enterprise, your sales, your consumer service, your objectives and so on. In addition each domain names have been secured with the American and English spelling – Xceptionalize.com!
The initial book in the Xceptionalize series has been launched “Xceptionalize – accomplishment secrets for students” and the next is on the drawing board – “Xceptionalize your Enterprise.”
The feedback has been outstanding – we have moved out of the motivational category and into the Xceptional one particular! In the speakers market place, as indeed in any industry differentiation is crucial.
As mentioned so often too many groups around the world not keynote speaker only do you need to develop a memorable expertise as a speaker not only do you have to have a compelling authentic story, you need to have to have edgy, memorable content material.
The reality is that individuals could now leave a Kevin Kelly event with just 1 word imprinted on their subconscious – Xceptionalize.
As Xceptionalize = outstanding execution even if individuals embrace this as a philosophy of living, they will move in the direction of a life less limiting – if an organisation embraces it within their culture they will dramatically improve their bottom line.
We have moved from creating the word to developing a program about it. So now to Xceptionalize your enterprise, you want to concentrate on three “P’s”
1. Procedure – Generating a Planet Class Procedure
2. Men and women – Tapping into the innate possible of our People, both your internal and external consumers.
three. Promoter – Producing the Promoter, the owner, the Culture Creator. The promoter generates a culture a single which empowers or disempowers – as a result are integral to the achievement or otherwise of the business.
A Keynote Speaker wants it all in the existing tough market place – they need to have to be Xceptional!