HP Partners with Banta to Launch Enterprise Publishing Remedy
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October 25, 2001 — Hewlett-Packard Company (hp.com) and Banta Corporation (banta.com) yesterday announced a new enterprise publishing resolution to support firms streamline the capture, management, distribution and publishing of digital info.
Utilizing the remedy, corporations will be capable to provide accurately brandedand up-to-date information on any device anytime, anywhere, in the formatthe customer desires. HP will integrate its expertise in networking,consulting and digital print technologies with Banta’s content managementapplications and print solutions.
“HP and Banta are championing the technology, processes and know-howunderpinning content management and delivery to transform how largeorganizations access and provide digital details,” stated Bill McGlynn,vice president and general manager, HP Industrial Printing Options.”Ultimately, businesses will leverage these options in their quest HP Designjet for moreeffective communications, efficiently coordinated processes, quicker time tomarket and higher price savings.”
HP is already benefiting from the enterprise solution the two businesses areoffering. For instance, HP’s Designjet Net website – produced and maintained byBanta – enables enterprise publishing by means of a central repository thatintegrates data from many advertising and consumer databases. HP candeliver customized communications, such as item announcements, warrantyupdates, technical assistance and news to its clients worldwide. The contentis customized by nation, vertical marketplace and product, then delivered viae-mail and the Internet in the customer’s native language.
Banta’s B.media content management method, the foundation of the enterprisepublishing solution, offers an application for consumers to easily managetheir data from numerous repositories.
“The remedy is completely integrated with customers’ company systems to ensureup-to-the-minute, consistent and accurate information,” mentioned Ron Musil,president of Banta’s largest division, which offers print and integratedmedia options HP Designjet to publishers. “The info can also be readilyrepurposed for any publishing channel which includes standard and digitalprint, the Net and wireless communication devices.”
Analyst firm Frost & Sullivan forecasts that the digital asset managementindustry will surge from $ 210 million in sales in 2000 to $ 5.two billion in2007. “HP and Banta are moving into a sphere of digital asset managementthat is going to develop phenomenally over the next few years,” stated MukulKrishna, digital media business analyst, Frost & Sullivan. “Most digitalasset management options have, till now, focused on media andentertainment. The enterprise marketplace is expected to surpass media andentertainment in terms of usage in brand management and customer service,fitting in nicely amongst enterprise resource organizing systems and customerrelationship management solutions.”
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